• Promotion at 537 fashionable restaurants.
• Promotion at 1,675 super and hypermarkets, wine merchants and retailers.
• Showcasing of a special Apéritif à la française promotional offer on the sites of 2 e-commerce partners: www.igourmet.com / www.samswine.com.
• Special events & tastings: 17,000 days of promotion.

Promotional events: 

• At restaurants: tastings, contests for diners, aperitif suggestions for guests, distribution of recipe booklets and more.
• At super/hypermarkets: tasting stands, hostesses in Aperitif costumes, special discounts and more.
• Others: promotions at French cooking schools, “Appetizers for the Apéritif à la française” cooking workshops, cooking master classes and more.