More than 1,800 points of sale in 2005!

• Promotion at fashionable restaurants: 394 restaurants.
• Promotion at super and hypermarkets: 181 super and hypermarkets.
• Promotion at wine merchants and retailers: 1,300 wine merchants and retailers.
  

Promotional events:

• At restaurants: tastings, contests for diners, aperitif suggestions for guests, distribution of recipe booklets and more.
• At super/hypermarkets: tasting stands, hostesses in Aperitif costumes, special discounts and more.
• Others: promotions at French cooking schools, promotions at movie theatres during intermission, “Appetizers for the Apéritif à la française” cooking workshops, promotions in Thalys high-speed TGV trains, a cinema competition, cooking master classes and more.

Korea, promotion of partner products at the Seoul Carrefour store (left).

The Netherlands, distribution of Apéritif bags containing partner products in the Thalys TGV high-speed train (right).

The USA, promotion of partner products at New York City wine merchants (left).
Ireland, promotion of partner products at Tesco stores (right).

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