Large-scale media coverage around the world!

In 2009, main media partners generated more than 500 effects media.

• Advertising inserts in the fine foods, women’s and fashion press, dailies, weeklies, leisure and entertainment magazines and more.
• Radio partnership: interviews with food and beverage industry professionals about the event, special news flashes for the general public and more.
• Internet: an e-zine, full-page coverage of the event and more.
• Distribution of POS materials: advertising postcards, recipe booklets, brochures, leaflets and more.
• TV partnership: media coverage of the evening’s festivities, presentation of the event and its actions and more.
• E-marketing campaign: an e-mail campaign targeting industry professionals (restaurants, firms, etc.) and consumers.